Suzana Apelbaum • Creative Director, Anomaly

A recognized industry innovator and award-winning creative, Suzana has vast experience working with top brands including Coca-Cola, Fiat, Google, Red Bull, Cadbury Adams, Unilever, Pampers, BlackBerry.

Over the past decade, Suzana has had a significant impact on the digital landscape of the Brazilian market.

She began her advertising career as a copywriter in Rio de Janeiro at one of Brazil's pioneering digital agencies. While there, she took part in the creation of "My City," one of the first global web-art exhibitions, which was displayed in Brazil, Spain and Italy.

In 2000, she moved to Sao Paulo and worked as Creative Director at some of the largest and most respected digital agencies in the world, including AgenciaClick and JWT. In 2005, she took on the challenge of infusing Africa (a large, traditional agency) with digital culture and creative excellence. Two years later, the agency won second place in the "Interactive Agency of the Year" category at the Cannes Festival.

Following these successes, Suzana became a partner and the Chief Creative Officer of Hello Interactive, an agency owned by the Brazilian ABC Group (the largest communications group in Latin America and the 18th largest in the world).

In 2010, Suzana moved to New York to work as ECD of StrawberryFrog. Currently, she is working at Anomaly, where she leads innovation projects and digital campaigns for clients such as Converse, AMEX, P&G and Marriott (Renaissance Hotels).

Suzana won 19 international awards including Cyber Lions at Cannes Festivals, pencils at One Show Interactive and a Grand Prix at the London International Awards. She also served as a juror at top advertising shows such as Cannes Lions, One Show Interactive, Andy Awards, D&AD, Fiap.

Suzana was recently elected one of the world most influential Creative Directors by AdWomen and also chosen the Brazilian "Online Creative of the Year" by MMonline and nominated for "Digital Professional of the Year" by ABP (Brazilian Association of Advertising).