2016 One Show - Young Ones Jury - Educators

Mark Zapico

Associate Professor and Chair of the Advertising Department

College for Creative Studies

East Lansing

Mark Zapico is a graduate of College for Creative Studies and currently Associate Professor and Chair of the Advertising Department. Professor Zapico is constantly seeking out new methods of teaching and inspiring the next generation of advertising creative professionals. In addition to pushing for excellence in traditional media, his focus is on moving the department curriculum ahead of the curve in digital advertising, social media, consumer engagement and content creation. He is also incorporates his love of fine arts into the language of this commercial medium.

As creative director and art director in Detroit, he created campaigns for clients such as General Motors, Pontiac, Cadillac, Mr. Goodwrench, FTD, American Plastics Council, AAA, Dow Chemical Company, Pulte Homes, Detroit Lions, Harvey’s Bristol Cream, Ford, Lincoln-Mercury, Exxon, Warner-Lambert, Saginaw Spirit Hockey Club, PGA of America, and Tom’s Oyster Bar Restaurants. He directed award-winning commercials for Meals on Wheels and the National Center for Missing and Exploited Children. His commercials have been seen on the Super Bowl and recognized internationally. He also works as a creative consultant and product designer. His work as a painter has been exhibited in numerous exhibitions and competitions and is held in many private and public collections including the Henry Ford Hospital Healing Arts Center in Detroit. Zapico’s debut solo exhibition, “There and Back Again,” was held at the Detroit Reperatory Theater in 2011. His work has been exhibited in CCS Alumni and Faculty exhibitions, the Detroit Wine Auction, Noel Night, the Grosse Pointe Center for the Arts, Art for God’s Sake, Detroit Artists Market and is in many private collections.




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