2016 One Show - Young Ones Jury - Professionals

Sal Lombardo

Associate Art Director

Young & Rubicam

New York

Masseuse. Make-up artist. Personal Trainer. Aerobics Instructor. Sal Lombardo has done it all— but his true passion is creating smart, unexpected advertising campaigns. Sal graduated with a degree in Media and Communications and a minor in Graphic Design from The City College of New York. While he was there, he won the Young Ones Client Pitch Competition, successfully pitching his Integrated Branding campaign for Natural Resources Defense Council.

Sal Lombardo is an Associate Art Director at Young & Rubicam in New York and has worked on many different accounts including Land Rover, Virgin America, Dell, Conrad, Campbell's and Fisher Price. Most recently, he teamed up with Food Allergy Research & Education (FARE), to create the very first multi-media campaign to raise awareness about food allergy bullying – a growing problem that has little awareness. Currently, Sal is running the Oikos and Dannon Light & Fit Greek account. His latest spot features Cam Newton wearing tights (you're welcome). Sal also works as a part-time advertising professor at City College. In his spare time, he is mountaineer, trekking all over the world—most recently climbing Mt. Kilimanjaro.




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