Joe Staluppi is the Advertising Design Curriculum Chairperson at FIT where he has updated the curriculum so that it prepares the students for creative excellence in the digital age. The new Advertising Design program teaches students to succeed in the new creative partnership, in which art director, copywriter, and technologist work together to communicate messages that make people react, respond, join in and do something.

In the last few years the students in the Advertising Design Program have won One Show Young Ones awards, D&AD New Blood awards, the Collegiate Effie, the Lürzer’s Archive Student Contest and Caple awards.

Before teaching at FIT, Joe had done many brand building campaigns for clients such as Crest, Norelco, Pampers, Black & Decker, Mass Mutual, New Jersey Tourism and Lottery while working at Y&R, DMB&B, Bozell and McCann Erickson. Those campaigns won over 50 creative awards including The One Show, The Clio, The ANDY, The ADDY, and The International Advertising Festival of NY Gold Medal, the CA Advertising Annual and Adweek’s Best Spots.