2016 One Show - Young Ones Jury - Educators

Laurence Minsky

Associate Professor

Columbia College Chicago

Chicago

Recognized for his strategic as well as creative skills, Larry Minsky’s broad experience as an Educator/Marketing Strategist/Creative Director/Copywriter includes: brand development, brand advertising, brand activation, content marketing, new product development, local store marketing, direct response, interactive, online and mobile marketing, channel communications, and more.

He currently applies his skills and knowledge as Associate Professor (tenured) in the Department of Communication & Media Innovation of the School of Media Arts at Columbia College Chicago and as a consultant for leading agencies, corporations, and non-profit throughout America.

Larry is also the Executive Editor of The Get A Job Workshop: How to Find Your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experiential & More, the author of the critically acclaimed How to Succeed in Advertising When All You Have is Talent (now in its second edition), and a co-author of Advertising and the Business of Brands (Media Revolution Edition) and 25 Words or Less. He has been published by the Harvard Business Review, MarketingProfs, and the Data-Driven Marketing Network. And, he’s been a guest speaker at professional meetings and universities; quoted in such leading print media as the New York Times, Chicago Tribune, Chicago Sun-Times, San Diego Union Tribune, Exame (Brazil´s largest business and economics magazine), Crain’s Chicago Business, and AARP The Magazine; as well as interviewed on television and radio talk shows across the country.

He has worked full-time for such top agencies as Frankel (now Arc Worldwide) and The Marketing Store Worldwide and has consulted for 141 Worldwide (now Geometry Global), Centerpoint Marketing, The Core Organization, Draft Worldwide (now FCB), Imagine Creative Group, I Imagine Studio, Jack Morton Worldwide, The Food Group, GSP Marketing Services, Hall Olson Marketing Group, Lipson Alport Glass & Associates, Lopez-Martin & Associates, Marketing Support, Performance Communications Group, Proverb Associates, Revalour, Ryan Partnership, Slack and Company, Steadfast, Thompson Recruitment Advertising (of J. Walter Thompson), Tynan Marketing, VSA Partners, Waterfall Media, Wilburn Thomas, and more.

He has created marketing and communications solutions for many blue chip clients, including Laila Ali, Ambius, Aon, AT&T Wireless, Bay Valley Foods, Beltone, Black & Decker Spacemaker, Bristol-Myers Squibb, Connie’s Pizza, Dean Foods, Diners Club, Direct Merchants Bank, Dole 100% Juice, Fleetwood Homes, Frito-Lay, GE, Gorge Foreman Products, Google, S.C. Johnson & Sons, Kraft, Lakeside Collection, Lamin-Art, McDonald’s, Midtown Athletic Clubs, Motorola, MTV, PETsMART, Pockets Restaurants, ScottForesman, Sears, Skil Tools, Spacelabs Healthcare, Tropicana, True Value, Unilever, United Airlines, United States Postal Service, Upromise, USG, Westinghouse, Vita Foods, Y-Me National Breast Cancer Organization, and many more.

An award-winning creative (over 125 to date), he has also served on the jury for a variety of industry contests. He is a member of The One Club for Art and Copy, The Authors Guild, and the American Academy of Advertising. Larry holds a BA in psychology, Magna Cum Laude, from Lawrence University in Appleton, Wisconsin.

 

 

 

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