You notice bios are always written in third person, and decide you’ll give second person a shot.

Your name is Mitch Bennett, and you’re SVP, Executive Creative Director at Fitzgerald & CO in Atlanta. You spend your days with fun people, creating work for Coca-Cola, Synovus Bank, Quikrete, Carrabba’s and others. “And oh yeah,” you remember for no reason at all, “my work on Mellow Mushroom Pizza was named one of Entrepreneur Magazine’s Marketing Masterworks and was used by Twitter as an example of how best to use Twitter.”

You check your Linkedin profile are reminded of your days at Crispin Porter + Bogusky, launching Windows Phone globally. Before that you were a creative director at GSD&M in Austin TX, gorging on breakfast tacos and doing ads for AT&T, Southwest Airlines, American Legacy Foundation and Unscrew America - an energy-efficient light bulb changing nonprofit you helped create. You fondly recall your time as a copywriter at McKinney, and before that at BBDO NY.

Your work has been recognized by Cannes, One Show, Communication Arts, Archive, TED Ads Worth Spreading, The Webby Awards, Radio Mercury Best in Show, Best Campaign and Radio Innovation Awards, as well as Time Magazine’s and Adweek’s Ads of the Year.

You’re a graduate of the University of North Carolina at Chapel Hill where you did not leave early for the NBA draft or even get invited to play on an intramural team.