Hector Fernandez is well known in the industry for helping build many iconic brands and creating award-winning campaigns. His work has received more than 300 awards over the past 25 years.

Fernandez moved to Y&R on February, 2016. Until then, he was Co-CEO and Executive Creative Director at Publicis Mexico, for the past six years. During that time, Publicis Mexico won more awards than they have in their 20 years prior, winning Agency of the Year for the past three consecutive years at the Mexican Creative Club.

Prior to his role at Publicis Mexico, Fernandez worked at BBDO Mexico for 15 years, he helped take the agency from number fourteen to number five, turning the agency into the most successful, most awarded shop in the country with their first Cannes Lion and One Show Pencils. He's fluent in Spanish, English and French.