Joe leads the Engagement practice at Barkley where his team brings the creative idea to media & media thinking to the creative idea.

With a healthy belief that communication is a creative discipline and a sometimes unhealthy obsession with pop culture, Joe helps bring ideas to life in the real world that can break out of the feed and into culture and conversation.

At Barkley, he's lead communication strategy and activations with Anheuser-Bush, Dairy Queen, Hershey, Square Enix & Wingstop. Before agency life, he lead influencer & activation strategy with Red Bull & Coca-Cola, working on vitaminwater and smartwater brands.