An advocate for mainstreaming environment into all development sector, a strong communicator and change agent, and an engineer who is passionate about linking science to development.

Ruba Al-Zu'bi is leading the scientific research and innovation portfolio at Abdul Hameed Shoman Foundation.

Prior to joining Shoman Foundation, Ruba served as the Chief Executive Officer of EDAMA Association for Energy, Water and Environment which is the first leading Jordanian business association in the green technology sector that seeks innovative solutions to advance green economy. Ruba previously contributed to the successful implementation of key policy reform and development projects in the sustainable development arena. She also led the Clean Technology Sector Development component at USAID Jordan Competitiveness Program that aimed at enhancing private sector's competitiveness, creating jobs and increasing exports in the clean energy, solid waste and water management clusters.

Al-Zu'bi is very active in the NGOs field and is a founding member of the Jordan Green Building Council. She is a Plus Social Good Connector with the United Nations Foundation and was Jordan's Eisenhower Fellow for 2012.