Mary Wells opened up her agency Wells Rich Greene in 1966 with Braniff Airlines. They rebranded the whole airline. All the planes were painted different colors, the stewardesses wore Pucci designed uniforms and the interiors were redone. This is a classic TV spot for the airline.
This is a great piece written by Mike Hughes, of The Martin agency. "In praise of smaller clients" Mike tells of the rewards that come with working for smaller budget clients, and the creativity it spawns. The article comes from, one.a magazine. volume two, issue three, 1999
We are excited to kick off our Los Angeles Creative Boot Camp next
week! Held at Loyola Marymount University in LA, the intensive 4-day workshop
will run Thursday, February 7th through Sunday February 10th. The
Creative Boot Camp takes students through the full creative process, from
receiving a brief, to concepting, building a campaign, and pitching it
to a group of top industry professionals. Register now and walk away with industry connections and a portfolio of real work.