November 12, 2012


This is a great old Volvo ad from Carl Ally Advertising in 1963, "Drive it Like you hate it". It was done on the fly, shot up in the Catskills by first time director Amil Gargano. It was shot by Mike Cuesta the photographer, Amil asked if he ever used a motion picture camera and he said yes. Actually, he only assisted on a film and had to rent and practice on the camera a few days before filming the Volvo ad. This TV spot launched a few careers.
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