FROM THE ARCHIVES

June 08, 2011

 

Back in the middle 1980's a new product came upon the scene. It was called Bartles & James, a wine cooler. Hal Riney didn't just write and art direct the campaign, he helped create the product and came up with the name. He found the names in a telephone book. There were 153 commercials in the campaign, and Hal wrote every one!
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