THE GUARDIAN’S POWERHOUSE

“THREE LITTLE PIGS” AD

March 02, 2012

 

BBH has crafted one of the most powerful ads we’ve seen this year with their new campaign for The Guardian, which aims to reposition the newspaper at the vanguard of new media as print journalism becomes increasingly obsolete.

The ad imagines how modern news media would cover the story of “The Three Little Pigs.” We see a swarm of media activity, with journalists and citizens alike theorizing on what really happened in that house, via Twitter, YouTube, and the 24/7 news media.

The wolf couldn’t have blown the house down, he has asthma! The three little pigs couldn’t make their mortgage repayments and tried to commit insurance fraud, framing the wolf!

This ad is also visually arresting, with beautiful set and costume design. Watch the full ad by clicking the image above.
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