Beattie McGuiness Bungay’s new outdoor campaign for the UK based charity CALM (Campaign Against Living Miserably) addresses the high suicide rate of men under 35 in the UK with a new print series appearing in London this week. The campaign supports the launch of a new CALM magazine and a comprehensive website that aims to “reset” male stereotypes and address the problems underlying the disturbing trend.
The campaign, titled “The Silence is Killing Us” features some outspoken celebrities and public figures in the UK, including rapper Scroobius Pip. Check out the work here: http://www.bmbagency.com/projects/the-silence-is-killing-us
And here is CALM’s site: http://www.thecalmzone.net/