LUCKY LADY SLAP

April 13, 2012

 

The California Lottery wants a “sexier” image to go with its newest game, California Lottery Black. They’ve designed a sleek black ticket and embarked on an ambitious campaign to entice new players.

David and Goliath crafted their atmospheric new ad, directed by The Argentines, which features their take on “Lady Luck” as she sets out to impart her winning ticket.

Watch the full video by clicking on the image above.
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