FRENCH BROADCASTER'S

ECCENTRIC NEW MASCOT

October 17, 2011

 

Check out this cinematic new spot for French broadcaster Canal+, which stars an eccentric film director named Paul Bearman, who is actually a walking, talking bearskin rug. Paul is an intense and obsessed with all aspects of film— we see him orchestrating the score for a major blockbuster, making sure the film has maximum explosions and special effects, and throwing a temper tantrum in front of his crew.
This imaginative spot, created by BETC Euro RSCG and directed by Matthijs van Heijningen, is meant to convey Canal+’s commitment to great film, much like Paul Bearman. Watch the full video by clicking the image.
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