CHEVROLET CELEBRATES 100

YEARS WITH NEW AD FROM

GOODBY/SILVERSTEIN

October 27, 2011

 

Chevy paired up with Goodby, Silverstein & Partners to celebrate its centennial with this beautiful new ad "Then and Now"'. The spot conveys the timelessness of the brand, and its presence during pivotal moments of people's lives during the past 100 years. We see historic photos of memorable moments taking place in Chevrolet cars, with a modern day setting and a contemporary Chevrolet in the background.

The ad, from Creative Directors Jeff Goodby and Jamie Barrett, and directed by Lance Acord, premiered during game one of the World Series last week. Watch the full video by clicking the image.
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