Chevy is inviting filmmakers around the world to submit a 30-second spot that captures the "Spirit of Road Trips," with the theme of "Route 66". Fans can view, rate, and share their favorite submissions--the winning spot will be one of the five Chevy commercials aired during Super Bowl XLVI.
Chevrolet has partnered with the British firm MOFILM, a company that develops "crowdsourcing" initiatives as a method of inspiring ad campaigns.
Here's an interesting "behind the scenes" video from the Chevy advertising screening room, with some insights from Chevy and MOFILM executives. Click the image above to watch the full video.