December 12, 2012


Saturday, December 8th, kicked off the twelfth annual One Club China student workshop. Started in 2000, One Club China was the first, and remains to be the largest, workshop to bring high-level international creatives to mentor students during a week long intensive.

Over 400 students from all over China are attending the workshop this week. (The furthest coming from a reported 22-hour train ride.) This group consists of the finalists from the Youth Competition where over 1750 pieces were submitted.

Those entries were pared down to 123 finalists that were voted on by the panel of international creatives. From there, the Gold, Silver, Bronze and Merit certificates will be awarded. There were eight briefs to choose from including Oppo Find5, Kinsoft Battery Doctor, Logitech “Colors and Patterns” series, WWF for Nature, Kinsoft Liebao Internet Browser, Oppo Ulike Mobile Phones, Alipay and Head and Shoulders.

Sunday, the students started the next leg of the competition. They are broken into 80 groups to work on one of two briefs - one for Head and Shoulders from Saatchi and Saatchi Guangzhou and the other for 360buy.com from Phluency Interactive.( http://www.phluency.com/) Over the week, the groups will get cut down to 24 which will present on Friday to the panel of judges.

There will only be nine winners with the Best of Show receiving the opportunity to attend the 2013 Creative Week in New York. I’ll be writing in throughout the week with updates. Stay tuned!

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