Herb Lubalin is one of those designers that come along very rarely. He wrote copy, art directed and invented fonts. The Avant Garde magazine typeface went on to become ITC Avant Garde font. He created the magazine with Ralph Ginzburg, with whom he also collaborated with on EROS and FACT. Ralph Ginzburg was convicted on obscenity charges for the content of EROS. Herb went on to create the magazine
U&lc. Everything Herb created is worth looking at. Check them out.