August 21, 2012


After seeing all the great women athletes at the Olympics this summer, this Nike spot by Janet Champ and Rachel Nelson seems like it was made just about the time most of these female athletes started their training.

This spot won Best Of Show in 1996

( As the creators recall ) We saw the facts about cancer survival, teen pregnancy, suicide rates, chronic depression. We saw the facts about the impact sports can make. And we already knew too well about the obvious inequality on the playing field. Simply put, we were mad. We wanted to educate people. And we wanted to make a statement that nobody could invalidate. And they can't.

Janet Champ
Rachel Nelson
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