FROM THE ARCHIVES

May 16, 2011

 

I was walking through my living room last week and my wife and daughter were watching Days of Our Lives. All of a sudden one of the characters pulls out a bottle of Midol. She starts selling the product to another women on the show. Is this product placement or branded entertainment? Seth Callaway, The One Show Entertainment Producer tells me it's product placement. Anybody have some comment on it?

I did some research into what could possibly be the first branding of a product. It seems to be Bass & Company. They were awarded the first trademark in the UK. The photo is of a Manet painting from 1882 , Bar at the Folies-Bergère. The familiar Bass triangle is in the painting. Was this product placement!
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