KIEFER SUTHERLAND STARS IN

NEW AXE AD

July 13, 2012

 

We appreciated Axe’s more thoughtful approach in their latest ad from BBH New York, starring Keifer Sutherland as a “famous action hero” who never summoned the courage to ask out his dream woman, Susan Glenn. The ad is a departure from the brand’s previous, highly sexualized spots featuring women flocking to men sporting Axe products. This more reflective ad, directed by Ringan Ledwidge of Rattling Stick, stands out and is a welcome change in tone, and Kiefer Sutherland gives a great performance: in all, a well-done ad. Watch the full spot by clicking the image above.
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