June 10, 2011

Advertising creatives think of pick-up trucks like Texans think of New York subways—with a sort of confused, why-would-anyone-want-to-get-in-one-of-those kind of stare. But the latest branded films for Dodge Ram trucks takes us to the Lone Star State and talks to the people who love their trucks, from cowboys to farmers to designers, who really get it. Well-crafted and beautifully shot, the documentaries aim for the heartland and talk about the nuances of the brand. From SapientNitro with Alan Pafenbach, one of the creative directors on the legendary Volkswagen "Drivers Wanted" campaign.

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