Digital Abuse! Everyone who knows a teenager has heard stories about abuse from texting. In 2009 The Ad Council asked R/GA to help them spread awareness of teen-dating violence. But when they talked to teens, they realized there was a related problem that no one knew was happening: digital abuse. Almost every teen has experienced it, from incessant, harassing texts, to pressure for nude pics to the loss of privacy resulting from hacked personal accounts. R/GA created the “That’s Not Cool” digital platform to help teens get informed, cope with digital harassment, and draw their own digital line separating acceptable from inappropriate.