May 07, 2011

Forget flowers. The latest campaign from the New York Lottery and DDB New York encourages people to literally pay their mothers back for all the hard work, sleepless nights, financial sacrifices and everything else it took to raise them by giving them the chance to win millions.

Says Matt Eastwood, Chief Creative Officer at DDB New York, “Our Mothers do so much for us. We wanted to create a campaign that showed, in a light-hearted way, some of the many sacrifices Mum's make when raising a child.”

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