September 12, 2011


Volkswagen has released a new commercial introducing the 2012 Beetle, set to the 1965 tune "The Clapping Song." Here we see a driver riding around town in his new Beetle, exchanging high-fives and fist bumps with passers-by, including a patrol cop on a horse, a team of cyclists, and even a dog slapping five from a nearby car. The commercial evokes an earlier spot for Volkswagen called "Punch Dub" which first aired during the 2010 Super Bowl. The spot depicts people punching each other on the arm every time they see a Volkswagen passing by on the highway, in reference to the 1960s children's game "punch buggy." The new ad will begin appearing today, after initial teasers on social media sites. Watch the full commercial by clicking the image above.
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