John Webster is being inducted into The One Club Creative Hall of Fame on January 22, 2013, posthumously. He had a unique way of communicating with people.
He entertained and informed you at the same time. He is the most awarded creative ever in the UK. He worked at Boase Massimi Pollitt (DDB London) most of his career. This is a spot from Cadbury's Smash, the campaign was voted TV ad of the century by Campaign Magazine in 1999.
John died in 2006. http://www.oneclub.org/#pane=chof