"Where's The Beef?" Wendy's announced that they are doing an update of the classic commercial. The new line "Here's The Beef!" It became an iconic statement right away, with Walter Mondale using the phrase against Gary Hart in the 1984 Presidential primaries. The original was produced in 1984, written by The One Club Hall of Fame member Cliff Freeman. He was at Dancer Fitzgerald Sample at the time, before opening the great agency Cliff Freeman & Partners. This is one of the spots from 1984.