A major component of The One Club mission is to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews, annual exhibitions and competitions.
The One Club Creative Boot Camp is a diversity initiative with the goal of recruiting creative students from multicultural backgrounds who may not be aware of advertising or design as viable career options.
Creative Boot Camp is an intensive 4-day workshop introducing students to the creative side of advertising. Students work on behalf of a real client and follow steps outlined by the industry — receiving a brief, concepting, creating a campaign, and pitching it to a group of top industry creatives who determine the best work.
The beauty of this program is in the short time line. While other boot camps ask students to dedicate anywhere from two weeks to an entire summer to explore advertising, ours is a quick immersion to introduce them to the field. If a participating student finds that he or she is interested in pursuing a career in the industry, The One Club is able to use our connections to facilitate further opportunities within this field.
If you are an agency interested in getting involved, or for more information please contact
Tiffany Edwards.
PREVIOUS SESSIONS
Chicago 2012
Dates: March 29th - April 1st
Location: Columbia College
Sponsoring Agency: Leo Burnett
Los Angeles 2012
Dates: January 10th - 13th
Location: Art Center College of Design
Sponsoring Agency: Deutsch
New York City 2012
Dates: January 23rd - 26th
Location: Macaulay Honors College
Sponsoring Agency: DraftFCB New York
2011 Atlanta
Sponsoring Agency: Publicis NY
Client: Vicks
# of Students: 80
Participating Schools: Morehouse College, Clark Atlanta University, Spelman College, SCAD, Georgia State
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2011 New York City
Sponsoring Agencies: Publicis NY, Deutsch NY
Clients: Pepto Bismol, Magnum Ice Cream
# of Students: 90
Participating Schools: Hunter College, City College of New York, Kingsborough Community College, Brooklyn College, York College
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2010 Atlanta
Sponsoring Agency: Publicis NY
Client: Pepto Bismol
# of Students: 80
Participating Schools: Morehouse College, Clark-Atlanta University, Spelman College, Westwood College
Atlanta area students poised to receive internships at such local agencies as 22Squared, Iconologic and Brunner. This program was created for future advertising and design creatives and was run by creatives currently working in the industry.
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2010 New York City
Sponsoring Agency: Goodby, Silverstein & Partners, San Francisco
Client: HP Beats by Dre Earphones
# of Students: 60
Participating Schools: Hunter College, City College of New York, Kingsborough Community College, Brooklyn College
This year we successfully completed our first Boot Camp in NYC with 60 participating students. First year results were phenomenal, landing students jobs and internships at major companies including Y&R, Global Hue and Comedy Central.
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For information on any of these programs, contact
education@oneclub.org
