A major component of The One Club mission is to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews, annual exhibitions and competitions.
The One Club Creative Boot Camp is a diversity initiative with the goal of recruiting creative students from multicultural backgrounds who may not be aware of advertising or design as viable career options.
Creative Boot Camp is an intensive 4-day workshop introducing students to the creative side of advertising. Students work on behalf of a real client and follow steps outlined by the industry — receiving a brief, concepting, creating a campaign, and pitching it to a group of top industry creatives who determine the best work.
The beauty of this program is in the short time line. While other boot camps ask students to dedicate anywhere from two weeks to an entire summer to explore advertising, ours is a quick immersion to introduce them to the field. If a participating student finds that he or she is interested in pursuing a career in the industry, The One Club is able to use our connections to facilitate further opportunities within this field.
This November has been a busy month for the One Club Creative Boot Camp with sessions taking place both in and out of the country.
November 1st – 4th, the One Club Creative Boot Camp traveled to Atlanta where they hosted their 3rd annual creative boot camp at Morehouse College. With 80 students participating from 8 colleges and universities across the area, the session, sponsored by Publicis Kaplan Thaler, offered students the opportunity to work on a brief from a top brand and work with creative professionals from agencies such as JWT Atlanta and Fitzgerald and Co.
On November 15th - 18th, the One Club’s Creative Boot Camp traveled to London, bringing together some of the top advertising creatives, educators and students in the U.K. for it’s award winning workshop. It also happened to be their first international Boot Camp session. With over 150 students from 12 different colleges and universities in the London area participating in the program, this session was the One Club's largest boot camp session yet, hosted by the London College of Communication.
Created by The One Club to foster and cultivate a diverse group of multicultural talent for the creative advertising industry, Creative Boot Camp workshops offer advertising and design students an opportunity to conceptualize and build an ad campaign from the ground up for a real client.
“Building on the success of our Creative Boot Camps throughout the U.S., we’re excited to be able to take the workshops international for the first time and for the opportunity to work with multicultural students in in London,” said Tiffany Edwards, education and diversity director at The One Club. “The goal of The One Club program is to inspire minority students, introduce them to new opportunities in the world of advertising and, hopefully, lead them on their path to creative internships and jobs after graduation.”
Creative Boot Camp is the recipient of the prestigious Mosaic Award, the Multi-ethnic Student Program from the American Advertising Federation (AAF) in 2011. Since its inception in 2010, the four-day workshop has helped kick start the advertising careers of numerous graduating students, with internships and job offers at such agencies including Wieden+Kennedy, DraftFCB, Ogilvy and Y&R.
In the U.S. Creative Boot Camp workshops return to Los Angeles, New York and Chicago in the first quarter of 2013.
In addition to Creative Boot Camp, The One Club’s Education and Diversity Department offers several programs throughout the year including the Young Ones Competition, the Annual Student Exhibition, the Where Are All the Black People? conference and career fair and seasonal Portfolio Reviews.
The programs are designed to connect leading industry creatives with aspiring students and young professionals for invaluable one-on-one critiques, internships and creative entry-level positions.
UPCOMING SESSIONS
London 2013
Dates:June 13th - June 16th
Location: London College of Communication
To register as a student participant click
HERE
If you are an agency interested in getting involved, or for more information please contact
Traecy Smith.
PREVIOUS SESSIONS
Chicago 2013
Dates:March 20th - March 25th
Location: Columbia College Chicago
Sponsoring Agency: Leo Burnett
Client:Sprint
Number of Participants:60
Participating Schools:Columbia College, University of Nebraska Lincoln, Chicago State University, DePaul University, Elgin Community College, Northwestern University, Harold Washington College, Truman College, North Park University, University of Illinois- at Chicago, College of San Mateo, Joliet Junior College, Purdue University, Texas A&M University, Whitman College, Richard J. Daley College, Robert Morris University
Click here for pictures
Los Angeles 2013
Dates:February 7th - February 10th
Location: Loyola Marymount University
Sponsoring Agency: TBWA/Chiat/Day
Client:NKLA
Number of Participants:60
Participating Schools: Loyola Marymount University, California State University Fullerton, California State University Dominguez Hills, University of British Columbia, Academy of Art University, California State University Long Beach, California State University Northridge, San Diego State University, Art Institute, Towson University, Pepperdine University, University of California Los Angeles (UCLA), University of Southern California
Click here for pictures
New York 2013
Dates: January 22nd - January 25th
Location: Macaulay Honors College
Sponsoring Agency:Deutsch Inc.
Client:Pencils of Promise
Number of Participants:100
Participating Schools: New York City College of Technology, The City College of New York, Hunter College, Queens College, Baruch College, The College of Staten Island, Pratt Institute, Wesleyan University, Medgar Evers College, Hostos Community College, Brooklyn College, School of Visual Arts, Virginia State University, Parsons the New School for Design
Click here for pictures
London 2012
Dates: November 15th - November 18th
Location: London College of Communications
Client:The Peace Flag
Number of Participants:150
Participating Schools: London College of Communication, Bournemouth University, University of Wales, Newport, Warwick University, Plymouth University, University of the Arts London, University of Lincoln, Beaverwood School for Girls, Riga International School of Business Administration, Falmouth University, Carshalton College, University of Roehampton
Click here for pictures
Atlanta 2012
Dates:November 8th - November 11th
Location: Morehouse College
Sponsoring Agency: Publicis Kaplan Thaler
Client: Vicks
Number of Participants:70
Participating Schools: Morehouse College, Clark Atlanta University, Spelman College, SCAD Atlanta, Georgia State University, The University of West Georgia, Strayer University
Click here for pictures
Chicago 2012
Dates: March 29th - April 1st
Location: Columbia College
Sponsoring Agency: Leo Burnett
Client: Silk
Number of Participants: 75
Participating Schools:Columbia College Chicago, DePaul University, Harold Washington College, Moraine Valley Community College, Kennedy King College, Chicago State University, The School of the Art Institute of Chicago, North Park University, Harper College, University of Illinois at Chicago, Northwestern University, Truman College, Richard J. Daley College
Click here for pictures
Los Angeles 2012
Dates: January 10th - 13th
Location: Art Center College of Design
Sponsoring Agency: Deutsch
Client: Stride Gum
Number of Participants:70
Participating Schools:East Los Angeles College, Los Angeles City College, Art Center College of Design, West Los Angeles College
Click here for pictures
New York City 2012
Dates: January 23rd - 26th
Location: Macaulay Honors College
Sponsoring Agency: DraftFCB New York
Client: Idealist.Org
Number of Participants:120
Participating Schools:New York City College of Technology, The City College of New York, Brooklyn College, Baruch College, Hunter College, Queens College, Fashion Institute of Technology, York College, The College of Staten Island
Click here for pictures
2011 Atlanta
Sponsoring Agency: Publicis NY
Client: Vicks
Number of Participants: 80
Participating Schools: Morehouse College, Clark Atlanta University, Spelman College, SCAD, Georgia State
Click here for pictures
2011 New York City
Sponsoring Agencies: Publicis NY, Deutsch NY
Clients: Pepto Bismol, Magnum Ice Cream
Number of Participants: 90
Participating Schools: Hunter College, City College of New York, Kingsborough Community College, Brooklyn College, York College
Click here for pictures
2010 Atlanta
Sponsoring Agency: Publicis NY
Client: Pepto Bismol
Number of Participants: 80
Participating Schools: Morehouse College, Clark-Atlanta University, Spelman College, Westwood College
Atlanta area students poised to receive internships at such local agencies as 22Squared, Iconologic and Brunner. This program was created for future advertising and design creatives and was run by creatives currently working in the industry.
Click here for pictures
2010 New York City
Sponsoring Agency: Goodby, Silverstein & Partners, San Francisco
Client: HP Beats by Dre Earphones
# of Students: 60
Participating Schools: Hunter College, City College of New York, Kingsborough Community College, Brooklyn College
This year we successfully completed our first Boot Camp in NYC with 60 participating students. First year results were phenomenal, landing students jobs and internships at major companies including Y&R, Global Hue and Comedy Central.
Click here for pictures
For information on any of these programs, contact
education@oneclub.org
