Lecture Series: Gold On Gold
DateThursday January 18th
About the Event
TOC-D welcomes the 2017 International One Show award-winning team from Crispin Porter + Bogusky, for an evening of discussion, networking, and discovery.
Hear Adam Chasnow and Devin Reiter, creators of the 'World's Largest Blind Taste Test' campaign for Kraft, unpack their creative process — from initial ideation to taking home the coveted Gold Pencil. They'll also talk about disruption in today's advertising landscape — how not advertising at all can sometimes be the most powerful move.
Joining Adam and Devin, CP+B Creative Director KT Thayer, who took home a Bronze pencil for his work on 'The Professionals Collection' for Fruit of the Loom.
Come early, stay late, chat face to face with the pros at CP+B & fellow industry folk too. Be influenced by the world's top creative minds. Get inspired. Sharpen your own creative pencil and turn it into gold.
ONE night only.
Location: To Be Determined
Doors Open: 6:00 PM
Cocktails & Networking: 6:00 PM - 6:45 PM
First Panelists: 6:45 PM - 7:05 PM
Q&A: 7:05 PM - 7:15 PM
Second Panelists: 7:20 PM - 7:40 PM
Q&A: 7:40 PM - 7:50 PM
Snacks & Networking: 7:50 PM - 8:45 PM
Student Non-members: $15
Adam ChasnowVP/Executive Creative Director, CP+B Boulder
Adam Chasnow leads a creative group at CP+B that develops integrated campaigns for INFINITI and Kraft Heinz brands. A copywriter by trade, Adam has worked at some of the world’s most creative advertising agencies. In 2016, he was named to Adweek’s Creative 100 List for his work on Kraft Macaroni & Cheese’s award-winning campaign, New and Not Improved: The World’s Largest Blind Taste Test. In his six years at CP+B, Chasnow has also led campaigns for Microsoft Windows, Bing and Xbox One. Adam joined CP+B from 180 Amsterdam where he led pan-European efforts for Amstel Bier, Motorola, Sony and Opel. He began his career in public relations at Hill & Knowlton before joining the New York offices of McCann, DDB, Cliff Freeman & Partners, and Goodby, Silverstein & Partners in San Francisco.
Devin ReiterVP/Managing Director, CP+B Boulder
Devin serves as the Managing Director for CP+B’s Boulder office, where he is responsible for client relationships and business development. Prior to rejoining CP+B in 2015, Devin was an Executive Account Director at McCann Erickson in New York, where he helped reposition Verizon FiOS, supported the USPS in their most successful holiday season to date and led and won the New York Lottery account. During his 2010 – 2014 tenure at CP+B, he led efforts on Microsoft including the global launch of Phones, Windows 7 and 8 as well as Bing. In addition, Devin oversaw many facets of American Express, including Small Business Saturday, OPEN Forum and the travel segment. His career thus far has proven to be quite dynamic; from QSR and retail to footwear and technology. He has worked on Verizon Wireless, including the award winning “Can You Hear Me Now” campaign, Popeye’s Chicken, Wendy’s and the long-standing Dave Thomas campaign, Foot Locker and Champs Sports.
KT ThayerCreative Director, CP+B Boulder
KT comes to CP+B from ViTRO in San Diego, where he spent the past 14 years, most recently as Executive Creative Director. Best known for work on ASICS athletics, Taylor Guitars and Newcastle Brown Ale, KT has been recognized by every major award show including Communication Arts, The One Show, The Kelly’s, The Webbys and Cannes. He has also judged Communication Arts, The Kelly Awards and The Show in Minneapolis. While having spent the majority of his career in San Diego, KT will be returning to Boulder where he received his undergraduate degree from the University of Colorado, before getting his MS in advertising from Virginia Commonwealth University.