Alex Bogusky

To Be Inducted: 2017

Alex joined Crispin & Porter in 1989 as an art director.
5 years later he was a creative director.
3 years after that he was a partner.
10 years after that he was co-Chairman.

Under Alex, the agency grew to over 1,000 people and had offices in Miami, Boulder, London, Sweden, and Los Angeles. And annual billing topped $1 billion.

In the first decade of this century, no other agency dominated the creative landscape like CP&B. Their work was constantly surprising, forward thinking and brave. They set the pace for the industry.
They won Cannes Grand Prix's across five categories.
They dominated One Show books, getting more of those little page numbers in the back than most everyone else.

Let's not forget that Alex was Adweek's "Creative Director of the Decade" and also inducted into the ADC Hall of Fame.

Let's also not forget the great campaigns done under his reign: Burger King, Truth, Mini, Domino's, the list goes on.

AND let's not forget that he uprooted his agency and moved them across the country to Boulder, pretty much through the force of his will, and not only kept the culture intact but grew it.

All of this makes him a shoe-in for the HOF. We don't need, but shouldn't forget, to reference his work since leaving Crispin: Rebranding Al Gore's Climate Reality Project, launching COMMON, a creative initiative to rapidly prototype social ventures, and helping to launch MadeMovement, a new marketing agency in Boulder, and Skoop, a new superfoods company.

It's Crispin's work, however, that really makes him an obvious choice for HoF. We were all working in the 00's, and we can't forget how exciting and game-changing CP&B's work was. It was a brief reign, but a dominant one.

Look at any One Show at that time, and CP&B's work is spread out across all categories, usually winning them. To paraphrase David Baldwin one year "Crispin made us all look stupid."

Two-Faced/Plant/Polonium Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign Year: 2008
Actor Interview Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Television / Single Year: 2008
Hairy-Mail Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational Year: 2007
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single Year: 2007
Wonderful World of King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign Year: 2007
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign Year: 2007
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin' Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign Year: 2007
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign Year: 2007
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign Year: 2007
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign Year: 2007
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign Year: 2007
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign Year: 2007
GTI Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign Year: 2007
Jetta Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign Year: 2007
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single Year: 2007
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single Year: 2007

2008 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Two-Faced/Plant/Polonium

Public Service/Political Print / Newspaper or Magazine - Campaign

08268A

2008 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Actor Interview

Public Service/Political Television / Single

08314T

2007 Interactive Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Hairy-Mail

Email Marketing / Public Service/Non-Profit/ Educational

07045N

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Wonderful World of King Integrated

Integrated Branding / Integrated Branding Campaign

07091G

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign

07085A

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07012N

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Jetta Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07013N

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

 

 

 

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