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CREATIVE SHOWCASE: Public Choice

Creative Showcase > Public Choice > Will you reallly miss it? RADIO
 CRAIG NORRIS

 

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Greater Cleveland Regional Transit Authority
Radio

Title
Will you reallly miss it? RADIO

Agency
Brokaw - Cleveland
www.brokaw.com

Account Executive
John McCauley, Vanessa Miller, Jena Lesar

Agency Producer
Michelle Snyder

Art Director
Steve McKeown

Creative Director
Tim Brokaw, Pat Pujolas

Information Architect
Craig Norris

Music & Sound
Commercial Recording

Writer
Mark McKenzie, Erin Pollock, Tim Brokaw, Steve McKeown

Last Modified
01/22/2008 11:01

 DESCRIPTION


How do we get Clevelanders to end their love affair with their automobiles and take our client’s busses and trains instead? We create a radio campaign that celebrates the joys of driving:

Gas prices. Parallel parking. That little bit of coffee that spills when you take a fast left. Traffic cops. Traffic lights. Speed cameras. Merging. Blind spots. Bikers. Traffic circles.

Will you really miss it?

RTA. Join the ride.


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