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CREATIVE SHOWCASE: Public Choice
Creative Showcase > Public Choice > Dig In
 VAYBHAV SINGH

 

 MEDIA
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Tata Tea
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Title
Dig In

Industry
Food & Beverages

Agency
Saatchi & Saatchi, New Delhi, INDIA

Writer
Vaybhav Singh, Swami Anand Tirth

Art Director
Swami Anand Tirth, Vaybhav Singh

Illustrators
Swami Anand Tirth, Vaybhav Singh

Creative Director
Viral Pandya

Photographer
Swami Anand Tirth

Last Modified
07/20/2005 14:07

 DESCRIPTION

This was a sales promotion at major supermarkets. High Range, a strawberry preserve bundled with a pack of tea. A certain part of the proceeds would go towards welfare of children, of the people working at the tea estates.

 OBJECTIVE

Raising conciousness about the promo and its benefitting children. The work had to look different from any other POP in the stores.

 TECHNICAL CHALLENGE

The limited budget restricted us from using any photography.
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