Creative Showcase

NAIGIEM / International Dyslexia Association

Submitted By Thomas Stringham

Description

This PSA for the International Dyslexia Association gives viewsers a 60 second simulated taste of dyslexia.

Objective

To expand awareness about the learning disability dyslexia.

Technical Challenge

We had a big idea that we really believed in, but no budget and no client. As a result this ad was shot on spec in the creative directors office and then presented to the International Dyslexia Association. Luckily, they were very receptive to the idea and shortly thereafter it went into national rotation in Canada and then went on to be featured in Ad Age, Applied Arts, Cannes Lions, London International, The Bessies and the Marketing Awards. It also gained some notoriety when it was selected for inclusion in the Stanford University MBA Program’s presentation on excellence in advertising by Pontiac/Buick/GMC’s then GM, C.J Fraleigh.

The account has grown into an AOR for Hot Tomali, and our Creative Director Thomas Stringham has since joined the International Dyslexia Associations board of directors and now sits as President of the British Columbia Chapter.

Client

International Dyslexia Association

Industry

Non-Profit Organization

Agency

Hot Tomali
www.hottomali.com

Media

Television

Credits

Art Director

Thomas Stringham

Creative Director

Thomas Stringham

Director

Thomas Stringham/Anthony Baker

Editor

Anthony Baker

Music & Sound

N/A Films

Production Company

N/A Films

Writer

Sebastien Wilcox

Views

131

 

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