Creative Showcase

The Duel / Polaris Industries Inc

Submitted By Jonathan Cude

Description

Polaris claims to build the world’s toughest ATVs. But so do their competitors. And they outspend Polaris 20 to 1 to do so. In order to stake their claim, the CEO of Polaris decided to do what any self-respecting CEO would do: He picked a fight. Tom Tiller challenged his competitors to compete in The Duel: A series of ATV riding challenges that would prove, once and for all, who builds the world’s toughest ATVs.

Client

Polaris Industries Inc

Agency

McKinney

Media

Integrated Branding

Credits

Account Executive

Denis Budniewski (GAD), Adam Blankenship (Mng Sup), Kevin Steltz (Acct Sup), Nicole Jensky (AE)

Agency Producer

Naomi Newman (Broadcast), Suzanne Moore (Print), Nora Mishriky (Interactive)

Art Director

Dave Hermanas, Scott Pridgen, Jennifer Matthews, Tim McCracken (Interactive Designer), Micah Whitson

Creative Director

David Baldwin (ECD), Liz Paradise (GCD), Keith Greenstein (ACD)

Director

Dave Hermanas, Keith Greenstein, Steve Van Osdale (Director of Photography)

Editor

Erin Gurdziel, Nick Adcock

Music & Sound

Congress House

Programmer

Clive Sweeney, Brad Patterson, John Haughie

Writer

Keith Greenstein, John Guynn, Mona Hasan

Views

285

 

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