Creative Showcase

Rush mylo / Sony Electronics

Submitted By Jonathan Cude

Description

Last year, Sony released a new product called the “Mylo Personal Communicator.” This compact device fits in the palm of your hand and puts IM, SKYPE, Web surfing and file sharing all at the tip of your thumbs.

To launch this product, we created the world’s first “Thumbternity” (a play on the way the consumer interacts with the product.) This pseudo-Greek organization called “MYLO” allowed participants to join an online “Thumbternity House/Community.”

The MYLO Thumbternity was promoted with an integrated campaign that incorporated traditional and online media to help the target understand what the Sony MYLO was all about.

Client

Sony Electronics

Agency

McKinney

Media

Integrated Branding

Credits

Account Executive

John Newall (GAD), Rod Brown (Mng Sup), Bob Cordell (AE)

Agency Producer

Regina Brizzolara (Lead/Broadcast), Shawn Covely (Interactive), Maria Cipicchio (Print)

Art Director

Justin Harris, Maari Thrall, Justin Smith (Interactive), Jason Musante

Creative Director

David Baldwin (ECD), Jonthan Cude (GCD), Ellen Steinberg (GCD), Jason Musante (ACD), Matt Fischvogt (ACD)

Designer

Chris Robertson (Interactive Designer), Justin Stimmel (Interactive Designer)

Director

Brent Harris

Editor

Nick Lofting (Union Editorial), Hilary Uggiano (Assistant Editor: Union Editorial)

Music & Sound

Baxter Clement

Producer

Joby Barnhart (Exe. Prod: Savant Film), Michael Raimondi (Exe. Prod: Union Editorial), Gray Hirshfield (Head of Prod: Quiet Man), Jesse Kurnit (Prod.: Quiet Man)

Production Company

McKinney, Savant Film, Union Editoral, Quiet Man

Programmer

Mark Conguista, Brad Patterson, Clive Sweeney, John Haughie, Craig Mann, Tomas Antona

Writer

Jenny Nicholson, Matt Fischvogt

Views

260

 

Share To

Related Items

Follow Us