Creative Showcase

Chappal(Footwear) / DRL

Submitted By Divakar Shetty

Description

After a leg amputation, one needs a single shoe, not a pair. So we put up single shoes at vantage points across various Indian cities to catch people unawares.

Objective

To prompt diabetic people to take daily care of their feet and save their foot from amputation.

Technical Challenge

Low budget mass awareness.

Client

DRL

Industry

Pharmacueticals

Agency

Sudler & Hennessey
sudler.com

Media

Innovative Use of Media

Credits

Account Executive

Anand Krishna/Vikas Kukreja

Art Director

Divakar Shetty

Creative Director

Sudhakar More

Designer

Prahlad Dayal

Writer

Anagha Shukla

Views

143

 

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