Monster / Cadbury India Limited
Submitted By Anuraag Khandelwal
We took a cliché and turned it on its head to illustrate the reverse nature of our product.
To introduce Cadbury Ulta Perk - a reverse variant of Cadbury Perk (a popular chocolate covered wafer bar).
Cadbury India Limited
Ogilvy & Mather, Mumbai
Hephzibah Pathak, Prakash Nair, Harsh Bhatt, Santosh Kutty
Anup Chitnis, Rensil D'silva, Piyush Pandey