Creative Showcase
In the 70s / Haemonetics
Submitted By Bob Shiffrar
Description
"Hematocrit" is the percentage of red blood cells in a volume of blood. Haemonetics' OrthoPAT system filters and washes a patient's own blood during and after orthopedic surgery. This delivers high "hematocrit" blood to the patient. The higher the hematocrit, the more red blood cells, the more oxygen produced, the better the healing.
Objective
Very simply: to communicate to orthopedic surgeons that Haemonetics' OrthoPAT system provides them with a very high hematocrit (exceeding 70 percent).
Technical Challenge
Creating medical device advertising that's informative, and yet creative and memorable.
Client
Haemonetics
Industry
Orthopedic blood transfusion
Agency
LehmanMillet
www.lehmanmillet.com
Media
Credits
Account Executive
Bill Green
Art Director
Eric Levreault
Creative Director
Deborah Lotterman/Chip Griffin
Illustrator
Eric Levreault
Photographer
Stock
Writer
Bob Shiffrar
Views
1043