Creative Showcase
Zebra Crossing / South Africa Tourism
Submitted By Niranjan Kaushik
Description
Zebra Crossings across Mumbai were pained to look like the actual stripes on the back of a Zebra. With the message: It's closer than you think. The idea was to promote South Africa as a tourist desination in India.
Objective
Indians rarely considered SA as a holiday destination. The business objective was to get ore people to visit South Africa.
Client
South Africa Tourism
Industry
Travel And Tourism
Agency
Contract, Mumbai
Media
Innovative Use of Media
Credits
Art Director
Ashutosh Karkhanis
Creative Director
Ashutosh karkhanis, Niranjan Kaushik
Photographer
Ashutosh Karkhanis
Writer
Sonal Chhajerh, Niranjan Kaushik
Views
484