Creative Showcase

Zebra Crossing / South Africa Tourism

Submitted By Niranjan Kaushik

Description

Zebra Crossings across Mumbai were pained to look like the actual stripes on the back of a Zebra. With the message: It's closer than you think. The idea was to promote South Africa as a tourist desination in India.

Objective

Indians rarely considered SA as a holiday destination. The business objective was to get ore people to visit South Africa.

Client

South Africa Tourism

Industry

Travel And Tourism

Agency

Contract, Mumbai

Media

Innovative Use of Media

Credits

Art Director

Ashutosh Karkhanis

Creative Director

Ashutosh karkhanis, Niranjan Kaushik

Photographer

Ashutosh Karkhanis

Writer

Sonal Chhajerh, Niranjan Kaushik

Views

484

 

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