Creative Showcase

Evolution / The Finnish National Lottery

Submitted By Jenny Lundqvist

Description

LOTTO "Evolution"
Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of mankind is based on positive thinking, on believing in your ability to change your life. The Evolution spot is a
dramatization of this. The first monkey to have fallen from the tree must have been an optimist that was strongly objected to. The Lotto brand wants to support optimism, because YOU NEVER KNOW.

Client

The Finnish National Lottery

Agency

TBWAPHS Helsinki
www.phs.fi

Media

Television

Credits

Account Executive

Marja-Leena Vattulainen

Agency Producer

Anne Koskela

Art Director

Mikko Torvinen

Director

Pete Riski

Editor

Antony Bentley

Music & Sound

Tuomas Seppanen

Photographer

Jean-Noel Mustonen

Producer

Ville Varesvuo

Writer

Erkko Mannila

Content Strategist

Tommi Laiho

Views

432

 

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