Creative Showcase
Evolution / The Finnish National Lottery
Submitted By Jenny Lundqvist
Description
LOTTO "Evolution"
Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of mankind is based on positive thinking, on believing in your ability to change your life. The Evolution spot is a
dramatization of this. The first monkey to have fallen from the tree must have been an optimist that was strongly objected to. The Lotto brand wants to support optimism, because YOU NEVER KNOW.
Credits
Account Executive
Marja-Leena Vattulainen
Agency Producer
Anne Koskela
Art Director
Mikko Torvinen
Director
Pete Riski
Editor
Antony Bentley
Music & Sound
Tuomas Seppanen
Photographer
Jean-Noel Mustonen
Producer
Ville Varesvuo
Writer
Erkko Mannila
Content Strategist
Tommi Laiho
Views
432