Creative Showcase

Mask / Wrigley

Submitted By Ada Wong

Description

A whitening mask (typically used on the face) appears in the shape of a tooth. To illustrate that Extra White gives you the simplest way to clean your teeth.

Objective

To communicate the whitening power of Wrigley's Extra White chewing gum.
Our target audience is female skewed, age 20-29. They are very appearance conscious.

Technical Challenge

No particular technical challenge.

Client

Wrigley

Agency

Grey Worldwide: HK

Media

Print

Credits

Art Director

Edmond Chan / Gloria Fung / Leslie Wong

Creative Director

Keith Ho / Eddie Hui / Edmond Chan

Illustrator

Wendar Man

Writer

Wilson Ang / Eddie Hui

Views

166

 

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