Creative Showcase

Rain / Sara Lee

Submitted By Ada Wong

Description

In Asia, a ¡¥shoe shiner¡¦ is urban slang for a brown-noser. Since Kiwi Express is a ridiculously fast shoe shiner, this campaign shows a brown-nosing employee shamelessly sucking up to his boss ¡V in no time whatsoever.

Objective

To promote Kiwi Express as a very fast shoe shiner.

Technical Challenge

The major challenge was getting the comedic timing just right through animation.

Client

Sara Lee

Agency

Grey Worldwide: HK

Media

Television

Credits

Account Executive

Danny Mok / Joanna Go / Matthew Cheng

Art Director

Sam Ip

Creative Director

Keith Ho / Paul Chan

Illustrator

Sam Ip

Writer

Paul Chan

Views

165

 

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