Creative Showcase

Healing in Action / Johnson & Johnson BAND-AID

Submitted By Jungho Wi

Description

When buildings go through a renovation or repair, they get covered with mesh-like cloth. The cover can be designed to be patches of Band-Aid. When the "healing" is done, the "bandage" comes off, revealing the fully healed building.

Objective

The objective was to create an out-of-home, unconventional advertising for the Band-Aid. I thought that it needs to hit the key point that it heals.

Client

Johnson & Johnson BAND-AID

Media

Innovative Use of Media

Credits

Art Director

Ryan Wi

Writer

Ryan Wi

Views

143

 

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