Creative Showcase

Cap - Sunbath / GlaxoSmithKline Ltd.

Submitted By Ada Wong

Description

A campaign of print ads was the perfect vehicle to get the message across. A sportsperson is shown playing their sport but instead of wearing a cap over his/her head, it was covering their mouths to stop distracting others. This is because they have used Aquafresh Whitening Toothpaste and they have extremely bright, white teeth.

Objective

Everyone is different but we all want cleaner, whiter teeth for a brighter smile. The whiter they are the better the impression you give to other people. Our aim, therefore, was to find a creative way to show how white your teeth can get if you used Aquafresh Whitening Toothpaste.

Client

GlaxoSmithKline Ltd.

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Bernard Wong

Art Director

Ciff Luk

Content Strategist

Joshua Wong / Tony Chan

Creative Director

Keith Ho / Ray Lam / Keith Lo

Views

177

 

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