Creative Showcase

Shoe / Sara Lee Hong Kong Limited

Submitted By Ada Wong

Description

When wearing a pair of extremely shiny shoes, the effect is like two mirrors facing each other – the image of the other shoe is reflected infinitely. Therefore, with Kiwi Shoe Polish, your shoes can shine just like mirror.

Objective

Accessories such as shoes are important in defining and reflecting the kind of person you are. The shinier they are the better. Our aim, therefore, was to find a creative way to show the shiny benefit of using Kiwi Shoe Polish.

Client

Sara Lee Hong Kong Limited

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Matthew Cheng

Art Director

Chow Yan Kit / Lai Kin Leung

Content Strategist

Tony Chan / Jessie Fung

Creative Director

Keith Ho / Lai Kin Leung

Photographer

Billy Leung Wai Bill

Views

188

 

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