Creative Showcase

Grow Faster / GlaxoSmithKline Ltd.

Submitted By Ada Wong

Description

Parents always wish for their kids to grow up fast. With Scott’s help, they can fulfil their wish. Therefore, to illustrate this benefit, we printed a full-size kid on a concertina-type water bottle to hand out to parents. When it is pulled out, the printed kid seems to grow tall immediately, right before your very eyes.

Objective

To raise awareness on Scott’s benefit of making your children grow faster, we wanted something innovative and creative.

Client

GlaxoSmithKline Ltd.

Agency

Grey Hong Kong

Media

Innovative Use of Media

Credits

Account Executive

Bernard Wong

Art Director

Raymond Wong / Kato Tsang

Creative Director

Keith Ho / Andrea Khou / Helen Sze

Photographer

Ray Man Photography Co., Ltd.

Writer

Barbara Jiang

Views

214

 

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