Creative Showcase

Shin On / Procter & Gamble (Guangzhou) Ltd

Submitted By Ada Wong

Description

A healthy shine is what we all want our hair to have. Therefore, in this eye-catching print ad, when you first glance at it you see a bright, shining light bulb. Take a closer look and you¡¦ll realise it¡¦s a beautiful girl with healthy hair that shines. This fresh and vivid print conveys the message that with Pantene, your hair can glow with radiant health ¡V just light a switched on light bulb.

Objective

To give our consumers the impression that with Pantene, your hair can glow with radiant health that shines through.

Client

Procter & Gamble (Guangzhou) Ltd

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Fernando Beretta / Anna Ng / Peggy Hon / Yan Cheng

Art Director

Doris Leung

Creative Director

Alexandre Koch / Keith Ho / Doris Leung

Photographer

Connie Hong

Views

218

 

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