Creative Showcase

Make Change / Pumped for Change

Submitted By Carlos Pena

Description

Americans are embracing social change and facing the greatest economic downturn since 1929. In the face of this singular dissonance, Pumped was called on to develop a unique approach to generating essential support for homeless shelters, women’s abuse resources and care for needy children.

Objective

Pumped developed The Million Penny Project campaign as a means of raising funds in increments of 1 million pennies - $10,000 in real money –to allow people to make even the smallest contribution, knowing that their generosity will make a disproportionately large difference.

Technical Challenge

Our initial thinking revolved around three key touchstones. First, the creative had to answer “what’s a penny good for?” Second, it had to be unusual, visual and as tactile as possible. Last, the core campaign concept had to work in 360 degrees.

The solution was to create a bus shelter artwork installation poster made entirely of pennies (1620 pennies to be exact). and street-level tactics that make the point that all of us can and should “make change.”

Client

Pumped for Change

Industry

Non-Profit

Agency

Pumped, Inc.
www.pumpedinc.com

Media

Outdoor

Credits

Art Director

Carlos Peña

Creative Director

Carlos Peña

Designer

Natalie Sannemalm

Production Company

Fuel Outdoor

Writer

Jef Loeb

Views

214

 

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